LPI Group Inc.
To create a corporate identity for a private investigative
company whose main clientele were government agencies.
The final logo was built using a black square ‘building
block’ intersected by cross hairs, a gold pathway
made up by the ‘L’ and the ‘P’
and an ‘i’ whose dot creates the center
of the cross-hairs. The cross hairs represent being
on target and successfully finding information while
the square represents solidity.
No Trace Earth Sciences
Our goal was top create a corporate identity for an
environmental assessment and drilling company. No Trace
focuses on building special quad 4 x 4s and ultrasound-type
equipment for potential drilling sites. Their objective
is to enter and exit the 'wooded areas' without a trace.
Transpectives is a company that works closely with management
to help facilitate and transform conflict through changed
perspectives. Our client was looking for a logo that
would show both an individual and a group cohabiting
within the logo. The logo shows the arches above the
single 'i' which not only meet, but pass through each
other representing change.
De Jager, Volkenant & Co
To create a corporate identity for a legal firm whose
main focus is non-profit associations. Their goal was
to appear approachable and professional.
The final logo was built using dark blue hand-drawn
curved letters breaking through a rich green vertical
box. A san-serif, angular font was used for contrast.
Green was used to depict growth and blue for both stability
and trust. A vertical rather than horizontal box was
chosen to balance the long horizontal name on the right.