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Fusion FX - Making Your Business Our Business

Client:
LPI Group Inc.

Project:
To create a corporate identity for a private investigative company whose main clientele were government agencies.

Results:
The final logo was built using a black square ‘building block’ intersected by cross hairs, a gold pathway made up by the ‘L’ and the ‘P’ and an ‘i’ whose dot creates the center of the cross-hairs. The cross hairs represent being on target and successfully finding information while the square represents solidity.

Client:
No Trace Earth Sciences

Project:
Our goal was top create a corporate identity for an environmental assessment and drilling company. No Trace focuses on building special quad 4 x 4s and ultrasound-type equipment for potential drilling sites. Their objective is to enter and exit the 'wooded areas' without a trace.

Client:
Transpectives

Project:
Transpectives is a company that works closely with management to help facilitate and transform conflict through changed perspectives. Our client was looking for a logo that would show both an individual and a group cohabiting within the logo. The logo shows the arches above the single 'i' which not only meet, but pass through each other representing change.

Client:
De Jager, Volkenant & Co

Project:
To create a corporate identity for a legal firm whose main focus is non-profit associations. Their goal was to appear approachable and professional.

Results:
The final logo was built using dark blue hand-drawn curved letters breaking through a rich green vertical box. A san-serif, angular font was used for contrast. Green was used to depict growth and blue for both stability and trust. A vertical rather than horizontal box was chosen to balance the long horizontal name on the right.